http://infomercialbuying.com/blog Direct Response Television DRTV Buyer Infomercial Advertising and Radio Media Buying Thu, 23 Oct 2008 10:38:08 +0000 http://backend.userland.com/rss092 en TiVo Inc.'s recent partnership with Time Warner Inc. will position the media giant (the latter) to stand apart from the DVRs currently offered by cable and satellite companies. TiVo bounces back. The terms of the deal are being kept private, but it's easy to see that the impact of this merger ... http://infomercialbuying.com/blog/2008/10/23/tivo-and-time-warner-join-forces/ Infomercials are becoming one of the fastest growing direct response marketing techniques for many mainstream businesses of all sizes. Those popular 30-minute infomercials are a big reason for this growth. If you took time to surf through the various TV channels, you would be amazed at how many different 30-second TV ... http://infomercialbuying.com/blog/2008/09/09/infomercials-an-effective-advertising-strategy/ Over the past 25 years, in every quarter except one, American consumer spending rose over the previous year, according to a November BusinessWeek article. Consumers have continued to shop through both good and bad times. Access to easy credit has been responsible for this spending spree. BusinessWeek sees the subprime ... http://infomercialbuying.com/blog/2008/05/13/are-american-consumers-tapped-out/ Often referred to as cost per click advertising, PPC advertising is used to boost a website’s ranking status among search engine results. Advertisers pay a predetermined price every time someone clicks on a keyword located somewhere on the Internet. When the user clicks the highlighted keyword, he or she is directed ... http://infomercialbuying.com/blog/2008/03/18/banner-ads-vs-pay-per-click-part-2-of-2/ Two popular ways to effectively market a business online are banner advertising and pay per click (PPC) marketing. Many companies utilize both techniques to effectively advertise their infomercial products and services through an organized Internet marketing effort.  For all intents and purposes, banner advertising is used to raise and maintain a ... http://infomercialbuying.com/blog/2008/03/12/banner-ads-vs-pay-per-click-part-1-of-2/ According to a research media survey released in January, three fourths (75%) of consumers talk or channel surf during television advertising. The Simultaneous Media Survey reports on the input of more than 15,000 people. The survey also concluded for consumers to keep up with the overflow of media options, they have ... http://infomercialbuying.com/blog/2008/02/15/media-survey-reveals-consumer-tv-habits/ Google will be leading an effort to develop software that will make cellphones more like mobile computers with improved Internet access. Google is looking to transform the mobile industry in the same manner that the PC changed the world of computing in the 1980's, according to the NY Times (11/6/07). ... http://infomercialbuying.com/blog/2008/01/28/google-looks-for-growth-from-mobile-advertising/ Once you effectively target the Baby Boomer demographic, your sales will increase. The key is to understand what this group wants and how they use and view the different advertising mediums. Boomers were the first generation to grow up with TV, so it makes sense that they still prefer this medium ... http://infomercialbuying.com/blog/2007/11/15/baby-boomers-a-profit-boom/ Facebook is a social networking website started in 2003 by Mark Zuckerberg, a 19 year old Harvard college drop out. Facebook users post information about themselves on the site, such as photos and events they plan to attend. They link their web pages with the web pages of other users ... http://infomercialbuying.com/blog/2007/10/10/why-a-college-drop-out-turned-down-1-billion-for-facebook/ A iProspect study noted that all ranges of age, income and online tenure reported that conducting search engine queries has become more important to their use of the Internet over the last year. Since users report that the activity of searching is growing more important to them, then businesses need ... http://infomercialbuying.com/blog/2007/10/01/the-influence-of-tv-on-online-purchase-behavior-is-growing/