http://infomercialbuying.com/blog Direct Response Television DRTV Buyer Infomercial Advertising and Radio Media Buying Mon, 01 Mar 2010 12:36:56 +0000 http://backend.userland.com/rss092 en It did not look like back-to-school madness in a lot of retail stores last year. Sales had fallen 5.1% among retailers, not including the industry giant Wal-Mart, which recently stopped releasing monthly figures. Consumers are cutting back on non-essentials, which means that traditional activities like buying new clothes for back-to-school might ... http://infomercialbuying.com/blog/2010/02/19/whole-foods/ Let’s be honest. No one really wants to go down to a car dealership and haggle face-to-face with a car dealer anymore. We can get every other product in the world online, so why not cars? Why not cars indeed. Mostly, the haggling has been what limits car’s availability online. Buyers ... http://infomercialbuying.com/blog/2010/02/14/gm-and-ebay-team-up-to-sell-cars/ Advertising data is a huge boon to advertisers, particularly those working online. The more closely an advertiser can tailor their ad to a specific demographic, the more likely they are to make the sale or get the click. While it seems merely useful for advertisers – and in some cases, indispensible ... http://infomercialbuying.com/blog/2010/01/11/where-are-the-limits-of-privacy-in-ad-data/ Microsoft and Yahoo’s merger is already causing some strife among investors and advertisers who aren’t sure they like the scope of the agreement. The two major companies joined forces with a 10-year agreement to work on their web search technology together in hopes of rivaling the far-ahead market leader Google. The ... http://infomercialbuying.com/blog/2009/12/10/trouble-right-out-of-the-search-engine-box/ The Internet is a “threat’ to all media, it seems. With 35% of cable subscribers who also watch video online thinking of cutting their cable subscription, the threat to major media companies like Time Warner, Viacom and NBC Universal has become very real. The majority of profits for these companies currently come ... http://infomercialbuying.com/blog/2009/11/30/how-cable-is-managing-the-internet-problem/ Online ads are one of the few places where advertising spending has actually improved over the last year, but consumers may be liking them a lot less when they find out how dangerous clicking on those ads can be. Consumers clicking on online ads in the UK and the US have ... http://infomercialbuying.com/blog/2009/11/08/are-online-ads-making-consumers-vulnerable-to-malware/ Search engine Ask.com has created an ad campaign where advertisers that "crawl" across the bottom of the computer screen during certain cable shows. The search company will continue running traditional commercials, but it also hopes to get more attention with questions posed to viewers related to whatever programming they happen to ... http://infomercialbuying.com/blog/2009/05/08/media-marketers-target-ad-skippers/ Digital media is still thriving in 2009 in spite of the economic gloom and doom. Industry bellwether eMarketer predicted that web spending on digital products will increase up to nine percent to $25.7 billion during 2009. (That said, this estimate is actually down from an August 2007 prediction of 15 percent ... http://infomercialbuying.com/blog/2009/04/20/digital-media-holds-steady-despite-recession/ Businesses of all sizes are finding that search marketing is still a valuable tool offering the strongest return on investments.   No one knows just how long search engine marketing will continue to be so effective, but so far there appears to be no signs that the current economic slump is ... http://infomercialbuying.com/blog/2009/03/27/search-marketing-remains-strong/ The Internet has definitely made it easier for advertisers to reach a mass audience. An advertiser's dream. If you were creating an advertising campaign for a new product or service and wanted to reach the most prospects, this could be accomplished by advertising online more quickly than any other media outlet. Online ... http://infomercialbuying.com/blog/2009/02/15/online-news-sites-reveal-a-boost-in-advertising/