03.12.08
Banner Ads vs. Pay Per Click (Part 1 of 2)
Two popular ways to effectively market a business online are banner advertising and pay per click (PPC) marketing. Many companies utilize both techniques to effectively advertise their infomercial products and services through an organized Internet marketing effort.
For all intents and purposes, banner advertising is used to raise and maintain a business’ brand and image. Banner advertisements are found on pre-selected websites, generally at the top of the page. When an Internet browser clicks the advertisement, they are redirected to the advertiser’s website.
Banner ads are popular because they link potential customers to the advertiser’s website with a simple click. A banner ad campaign, like a DRTV campaign, is also ideal because it is easy to track the results and overall effectiveness of the online advertising campaign.
Not only can the advertiser see how many times an advertisement has been viewed, but he or she can also note the amount of customers who opted to click through to the website.
