04.18.07
Media Buying, Campaign Management and Optimization Utilizing MAPP™
Once the campaign commences, MAPP™ employs advanced tracking and reporting metrics to ensure ROI efficiency.
- MAPP™ can be customized to capture, track and measure a wide range of relevant information to effectively manage each campaign.
- MAPP™ includes a Geo-Demographic Response Analysis Module. MAPP™ produces concise maps, which track consumer response on many levels, such as nationally, by state, by DMA, by county, by city or zip code. In addition, this mapping module incorporates responses by network and station.
- MAPP™ also tracks response by demographic. For example, MAPP™ can ascertain the response rate for women 25-54, with an income range of $50,000-$75,000, by geographic location.
When applied to a national campaign, MAPP™ identifies “hot spots” of high response levels, while the campaign is airing. This might allow us to supplement the national media buy, with a local schedule, in areas generating the strongest response levels.
MAPP™ – The Technology that Makes Koeppel Direct’s Media Buying Campaign’s More Profitable
Koeppel Direct’s sophisticated MAPP™ technology provides us with the information and tools to formulate targeted media plans and to track and optimize results in real time. The bottom line is that MAPP™ allows us to produce more profitable DRTV campaigns for our clients.
